An assessment of omni-channel retailing on market share: A case study of a shopping mall in Port Harcourt.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Omni-channel retailing, which seamlessly integrates online and offline shopping experiences, is transforming the retail landscape. In Port Harcourt, shopping malls are increasingly adopting omni-channel strategies to enhance customer convenience and boost market share (Udo, 2023). This study examines how the convergence of digital platforms, mobile applications, and traditional brick-and-mortar experiences contributes to a cohesive shopping experience that can attract a wider consumer base. Omni-channel retailing not only enables real-time customer engagement and personalized shopping experiences but also provides retailers with comprehensive data on consumer behavior, enabling them to tailor their marketing strategies effectively (Chukwuemeka, 2024). The study explores how the integration of these channels mitigates the fragmentation between online and offline experiences, leading to improved customer satisfaction and increased loyalty. Moreover, it investigates the challenges faced by shopping malls in implementing omni-channel solutions, such as technological infrastructure and operational coordination, and how these challenges affect market share (Okafor, 2025).
Statement of the problem
Shopping malls in Port Harcourt encounter challenges in capturing market share due to fragmented retail experiences across digital and physical channels. Despite efforts to integrate online and offline strategies, inconsistencies in customer service and data management often result in missed opportunities for customer retention and acquisition. This study seeks to identify the critical obstacles that hamper effective omni-channel retailing and assess their impact on market share. It aims to determine whether a fully integrated approach can overcome these issues and drive sustainable growth in a competitive retail environment (Udo, 2023; Chukwuemeka, 2024).
Objectives of the study:
To assess the impact of omni-channel retailing on market share.
To identify challenges in integrating online and offline retail channels.
To recommend strategies to optimize omni-channel operations.
Research questions:
How does omni-channel retailing affect market share in shopping malls?
What are the main challenges in achieving seamless integration across channels?
What strategies can enhance omni-channel retail performance?
Significance of the study
This study is significant as it provides insights into the effectiveness of omni-channel retailing in increasing market share for shopping malls in Port Harcourt. The research offers practical recommendations for overcoming integration challenges, thereby enhancing customer satisfaction and competitive positioning in the retail sector (Chukwuemeka, 2024).
Scope and limitations of the study:
The study is limited to examining omni-channel retailing and its impact on market share within a single shopping mall in Port Harcourt, without addressing external economic or industry-wide factors.
Definitions of terms:
Omni-Channel Retailing: The integration of various shopping channels to provide a unified customer experience.
Market Share: The portion of a market controlled by a particular company or brand.
Shopping Mall: A large retail complex that houses multiple stores and service providers.
Related Project Materials
CAUSES AND EFFECT OF DIVORCE AND FAMILY ORGANIZATION
ABSTRACT
This project work deal with effect of divorce and family organization on the academic performa...
An evaluation of CRM system upgrades on enhancing customer retention in banking: a case study of Sterling Bank
Background of the Study
Customer Relationship Management (CRM) systems are vital for building and maintaining long-term customer relation...
Implementation of a Digital Grading System for Secondary Schools in Gombe Local Government Area, Gombe State
Background of the Study
Assessment and grading are essential components of the education system, provid...
Exploring Print Media Coverage of Human Rights Issues in Maiduguri Local Government, Borno State
Chapter One: Introduction
1.1 Background of the Study
The role of print media in promoting human rights is critical, particular...
An examination of urban migration and generational conflict in Olorunda Local Government Area, Osun State
Background of the Study
Urban migration has rapidly reshaped social dynamics in many localities, including Olorunda, where...
An Appraisal of Statistical Approaches in Assessing Mental Health Challenges Among the Elderly in Kano State
Background of the Study
Mental health disorders among the elderly are a growing public health concern, yet they remain understudied and u...
The Role of External Auditing in Monitoring NGO Projects in Oyun Local Government Area
Background of the Study
Non-governmental organizations (NGOs) play a critical role in the development of local communiti...
THE PROBLEMS FACING CATTLE RANCHING IN NIGERIA AND POSSIBLE SOLUTIONS
Background of the study
The strategy of the pastoralist system underwent a very substantial shift when ranching w...
A CRITICAL ANALYSIS OF THE ACTIVITIES OF FULANI HERDSMEN AND ITS IMPLICATION ON COMMUNITY DEVELOPMENT IN NIGERIA
BACKGROUND OF THE STUDY
The Fulani are the biggest ethnic group in the Sahel, with a population of 20 t...
An appraisal of early childhood education curriculum localization in response to community needs in Dawakin Tofa Local Government Area, Kano State
Background of the Study
Curriculum localization involves adapting educational content to reflect the unique cultural, soci...
